6:26 PM
Posted by
Unknown
Dictionary of Marketing
A. Ivanovic, P.H. Collin “Dictionary of Marketing”
Bloomsbury Publishing PLC 2003-07-07 ISBN:0747566216 PDF 304 pages 3,8 Mb
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.A. Ivanovic, P.H. Collin “Dictionary of Marketing” Bloomsbury Publishing PLC 2003-07-07 ISBN:0747566216 PDF 304 pages 3,8 MbFrom market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.
Download:
http://rapidshare.com/files/126591848/Dictionary_of_Marketing.zip.html
3:24 PM
Posted by
Unknown
Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
Alex Michael, Ben Salter “The Art of Loving"
Butterworth-Heinemann 2006-04-21 ISBN: 0750667478 256 pages PDF 2,3 MB
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:
* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world
Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.
confusing industry
* Providing a wealth of carefully chosen international cases and
examples to demonstrate techniques in the real world.
Download:
http://rapidshare.com/files/136914922/MobMarketin.rar.html
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1:49 PM
Posted by
Unknown
Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
Alex Michael, Ben Salter “The Art of Loving"
Butterworth-Heinemann 2006-04-21 ISBN: 0750667478 256 pages PDF 2,3 MB
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:
* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world
Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.
confusing industry
* Providing a wealth of carefully chosen international cases and
examples to demonstrate techniques in the real world.
Download:
http://rapidshare.com/files/136914922/MobMarketin.rar.html
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