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“The Mighty Micro-Multinational,” an article in the July 2006
issue of Business 2.0 magazine, told of a small company based in
San Francisco. Its chief technical officer lived in the Dominican
Republic and worked mainly on the beach. From there he chatted
by instant messenger and e-mail with associates in Serbia and Ireland
and sometimes made international calls through the Internet.
The company’s business was shipping fruit from Mexico and
California to Washington State, concentrating it and shipping
the concentrate to California, then producing juice and sending
it to warehouses in California and Wisconsin. Its customer service
center was in the Philippines and the accounting department
in India. This is the kind of world you can step into when you
embark on an import/export business.
Millions of people in the United States and abroad dream of
owning their own business. Of the thousands of us who try, many
fail, many succeed to some degree, and a few become highly successful.
Reading this book will increase your chances of landing in
the third category.
I have never seen success and failure statistics just for people
who start import and/or export businesses, but they are probably
similar to the statistics for businesses in general. I will say in this
book that importing is easier than exporting, but there is money
to be made either way. For example, I know a fellow Rotarian who
raises and sells farm animals. He unintentionally met an importer
from Ecuador, whose first order led to a significant business exporting
live pigs to South American countries.